LUCKY EGG

Client Background

Lucky Egg specializes in creating engaging party games that bring people together. Though relatively new to the market, they had already established a loyal customer base in the UK and were looking to expand their presence in the US market. Their unique, fun-focused products had significant potential, but they needed expert guidance to effectively communicate their brand story across multiple social media platforms.

The Challenge

  • No social media presence in the US market

  • Inconsistent posting schedule across platforms

  • Lack of engaging, platform-specific content

  • Minimal community engagement

  • Difficulty translating their playful brand identity to social media

  • Untapped potential for viral content

Our Solution

We developed a multi-faceted strategy focused on authentic UGC-style content creation and comprehensive social media management across TikTok, Instagram, Facebook, and YouTube.

UGC Video Production

  • Created 7-10 high-quality UGC-style videos weekly

  • Developed content that showcased real people enjoying Lucky Egg games

  • Captured authentic reactions and gameplay moments

  • Implemented a variety of formats

  • Focused on short-form content optimized for each platform’s algorithm

Social Media Management & Community Management

  • Planned and posted across all the social media platforms

  • Responded to all comments within 24 hours

  • Engaged with relevant communities

  • Monitored mentions and tags across all platforms

Strategic Content Planning

  • Researched trending topics and hashtags in the gaming industry

  • Developed a consistent posting schedule optimized for each platform

  • Created platform-specific content calendars

  • Aligned content with product launches and seasonal events

  • Analyzed performance metrics to refine strategy continuously